Adults' media use and attitudes

The Adults' Media Use and Attitudes report is published as part of Ofcom's media literacy duties. It provides data on adults' media use and attitudes across TV, radio, games, mobile and the internet, with a particular focus on online use and attitudes. The research underpinning this report was first conducted in 2005. The 2016 report focuses on the current wave of research which was conducted in autumn 2015, and any key changes since 2014. Media literacy enables people to have the skills, knowledge and understanding they need to make full use of the opportunities presented both by traditional and by new communications services. Media literacy also helps people to manage content and communications, and protect themselves and their families from the potential risks associated with using these services.