Cartogram and Choropleth communicative effectiveness participant test results 2015

These are the results obtained from an empirical test looking at the communicative effectiveness between two types of two dimensional (2D) map formats (Choropleth maps, and Cartograms) of the Greater London area of the United Kingdom. Participants were interviewed and observed individually during the procedure. The results contain the recorded measurements of spatial accuracy, and the time taken for each participant to answers 3 test questions. A post-test qualitative reaction of each participants' preference between the two map types is recorded, along with their gender, age, visual impediments, and self-assessed map reading ability.